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Tips to convince the C-suite to invest in energy efficiency: useful insights by one of the leading electrical equipment suppliers

Investing in energy efficiency initiatives can help businesses reduce operational costs and their carbon footprint. From installing cool roofs and switching to LED lighting to installing occupancy sensors, there are many ways to upgrade to an energy-efficient technology or system. But how do green advocates convince the C-suite who are the decision-makers to invest in energy efficiency? As one of the leading electrical equipment suppliers, we share with you a few tips to make the case for an energy efficiency investment:


Be armed with knowledge

Before taking up energy efficiency initiatives with senior level executives, it is important to assess the firm’s internal and external energy impacts. You should be able to answer:


  • How much energy does the company use, and what does it cost? What impact does this spending have on key financial indicators?
  • What is the carbon footprint of daily business operations?
  • What is the projected annual energy savings?

Supporting your energy efficiency initiative with numbers is important as facts not opinions matter when you will speak to the senior level executives. Remember to identify the challenges that you may come across when initiating an energy efficient plan and discuss how you plan to address them.


Communicate with business goals and metrics

Align energy efficiency initiatives with the company’s long-term goals. Show how energy efficiency initiatives can impact the balance sheet and business goals. To gather data, you can either seek help from a financial expert or work with a green building expert who can help you explore the savings that energy efficiency initiatives can generate.


Start small

Instead of offering ideas to make a major overhaul, offer to start at a small scale first. By starting with one facility at a time, you can set an example of what energy efficient initiates can help achieve. Further, you can go on to add more facilities as you go.


About us:

RR Electrical Accessories is one of the leading electrical equipment suppliers in the UAE. We are part of RR Global, an electrical conglomerate with an annual turnover of $1.25 billion. We offer a wide range of electrical accessories such as earthing and grounding products, conductors, GI Conduits and glands.


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