RR Kabel mocks Havells in new spot
Electrical wires and cables brand, RR Kabel, in its latest campaign - "Akalmand Bano Sahi Chuno" - takes as somewhat opposing stand to Havells, its rival in the space. The brand, in its new ad featuring Akshay Kumar, takes a blatant dig at Havells' marketing USP for its wires i.e. "Wires That Don't Catch Fire".